About Me


I’m Jodie Blair, owner and designer behind Jolu Jewellery a handmade jewellery business based in Staffordshire.

Samatha Jayne Photography

I started my business after the birth of my Son Lucas and becoming a mummy, I began making jewellery at home in 2012, spending evenings and weekends creating designs and making jewellery from home around life with a toddler! It gave me a focus and was an outlet of creativity that I still absolutely love! 

I found that my friends & family loved my style for pretty Sterling Silver Charm bracelets and Stretchy rings which they could layer and stack, and kept coming back for more so Jolu Jewellery was born!

I was the. asked by one of my best friends to design and make her bridal accessories, I loved the process, creating the sparkle and most of all seeing her reaction as a bride on the day was so lovely, I wanted to continue to make pieces that would be treasured by the wearer and hold special meaning for them. Being a small part of someone's wedding day or event is amazing and I never tire of the feeling when I see someone wearing one of my designs.

Much time, care and love goes into hand making each piece, so I choose only top quality materials such as Swarovski Crystals & Pearls with Sterling Silver & Rose Gold and strive to create timeless accessories that you will treasure, whether it be a cute charm ring to cheer up your day, layers upon layers of stacking silver bracelets for gorgeous boho style or a beautiful pearl necklace for a special event.

I aim to create pretty jewellery that you will love to wear again & again!

Thank you to each and everyone of my customers that buys my designs and lets me continue doing what I adore! I still happy dance with each and every sale as it means the world to me 💞

Hope you enjoy browsing the store and I would love to see you so come and visit our family run boutique in the canal town of Stone in Staffordshire.

Samatha Jayne Photography